Our Store

Sun Gold Sports, servicing the Mitchell, SD and Eastern South Dakota area, specializes in everything from screen printing and embroidery to custom engraving on trophies, metals and plaques.

They work specifically with sports teams and individuals to create custom sporting apparel and awards of all kinds. New products and services have grown as a direct result of customer demand. As needs develop and new products present themselves, Sun Gold Sports reacts.

The employees at Sun Gold Sports provide each customer with the friendliest, most outstanding and timely service. Their mission is to create beautiful awards for their clients, assisting each of them with individualized custom printing solutions.

With over eight thousand square feet of space and nine full-time employees, Sun Gold Sports is able to meet their customers’ needs in a very efficient manner. You will always be greeted with a smile. And you can rest assured knowing that you’re doing business with trustworthy people you can depend on.

Come see why Sun Gold Sports is named, "The Recognized Leader in Recognizing People."

In-store Merchandise

Sun Gold Sports is best known for custom apparel and awards, but we also carry an impressive line of sporting goods. We have merchandise for hockey, softball, basketball, swimming and many other activities. You will find brand name apparel, bags and sporting accessories for sale in-store.


Sun Gold Sports has an enduring history of screen printing, embroidery and trophy customization in Mitchell, SD.

Sun Gold Sports was founded in 1979. Back then, the business, (originally named Sun Gold Trophies) was a small operation, getting by with only a tiny makeshift printing space in owners Gary and Sandy Butterfield’s home. Faced with limited space in their 10-foot by 10-foot garage, Gary and Sandy knew it was only a matter of time before they would be forced to expand.

Sun Gold Trophies’ first expansion occurred in 1985. They had finally outgrown the small garage, and decided it was time to move their growing shop to the corner of 1st Avenue & Lawler Street. The business would stay in this building for the next sixteen years, until 2001, when Sun Gold Trophies expanded once again.

In July 2012, Deryk and Cody Thomsen purchased Sun Gold Trophies from the Butterfields. Shortly after the acquisition, the name of the business was officially changed to Sun Gold Sports.

The Thomsen boys are heavily involved in various local sports teams and have a sincere passion for the sporting goods market. With help from their outstanding and dedicated employees, Deryk and Cody continue to offer customers the friendliest, most competitive and timely service available.

Thanks to mechanical improvements over the last 34 years, including the introduction of a new laser engraving machine, addition of a third embroidery machine, updated screen printing equipment, and a new sublimation printing department, Sun Gold Sports has become recognized as one of the area’s leaders in custom printing and sports apparel.